comScore WAN-IFRA Presentation

Top 5 Google Hacks for Market Research Professionals from Squidoo

Top 5 Google Hacks for Market Research Professionals

It is quite common for market research professionals to search for secondary data on Internet. However, getting an accurate and desirable search result is a challenge, even for Google. For this reason, Google has provided a few ready-made search commands for advanced users, which can filter results on the basis of input queries. The word ‘advanced’ user may sound geeky but believe me, there is no rocket science in this, -Even an average person too can easily use these commands and get benefited. So are you ready to learn a few tricks which make your search a lot easier and quicker? So here they are:

1.Dot (..) Operator: This operator will help you to find results containing numbers in a given range specified by you. Do remember that there should be no spaces in the query string.

Syntax : text number..number

Example: VAS market research reports $250..$1000

Click the above text and it will return results containing “VAS market research reports ranges between $250 to $1000”.

Uses: When you are searching for a specific market research report and you have a price range or budget in your mind.
2.Wild Card (*) Operator: This operator is also known as the fill in the blanks operator. Each * (asterisk) represents one or more words in a given phrase. Google acknowledges * as placeholder for a single word or group of words.

Syntax : text * text

Example: US Defense Expenditure Oct * 2003..Oct * 2012

Click the above text and it will return results containing “US Defense Expenditure ranges October any date 2003 to October any date 2012”.
Example: mark el*t Zuckerberg 

Result will return full name of Mark Zuckerberg.

Uses: When you only remember certain phrases by parts and are not able to recollect the exact words, or you want to include somebody’s name and you are missing out his/her middle/last/first name, then this command will be the right option for you.
3.Site Command: When you want to search something specific within a site, this command will return all the related pages containing your search term.

Syntax : Keyword/Search Term site:URL

Example: Mining Industry 

Result will return pages from the site named which contains mining industry keyword.

Uses: When you are searching for a report or looking for specific data within a site, this command will fetch you results, which can tell you whether the desired data is available within the site, or you have to look for some other website. Indeed a real time saver.
4.News Search: News sites deliver very important and timely information beforehand, related to industries and market. Market Research Professionals always follow their favorite news and PR sites for latest industry information. This command will help you to extract desirable news from the sites that you visit regularly.

Syntax : Keyword/Search Term Source: Site name

Example: Fuel Price Hike source:Times_of_India 

Result will return news about Fuel Price Hike from The Times of India Site.

Uses: Very useful when you are writing a report or a blog post on a current topic and you require some quantitative and qualitative data for reference.
5.File Type Command: File type command will let you search files of various kinds of formats. Using this command, you can easily search Acrobat PDF files, Word Files, and Power Point Files.

Syntax : Keyword/Search Term filetype: pdf/ppt/doc/txt/png

Example: 4G Market Reports filetype:pdf 

List of PDF reports on 4G Markets will be fetched via this command.

Uses: Very useful when you are looking for sample reports for reference.
Link to article here

Rocky Agrawal discusses transition to mobile devices from PC

30 Game Changing Innovations

Where in the World Are the Hottest Social Networking Countries?

From eMarketer – a forecast pegs worldwide social networking at 1.2 billion users—and counting. But the countries with the most users and most mature usage patterns are not necessarily those with the fastest growth or the highest penetration. Unfortunately no NZ data is included.

With 1.2 billion users worldwide, social networking usage patterns vary by country and region

 While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.

As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represented 23.1% growth over 2010, and double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.

Social Network Users Worldwide, 2011-2014 (billions and % change)

The region with the highest number of social network users is Asia-Pacific, where 615.9 million internet users will log on to social sites by the end of this year. About half of those users will be in China, where social network users will outnumber their counterparts in the US by nearly two to one.

Social Network Users Worldwide, by Region and Country, 2011-2014 (millions)

China and the US are the top two countries in terms of overall number of users, but the rankings of key social networking countries around the world change when examined based on penetration rates vs. growth rates. In 2012, the US will have the greatest share of social network users as a percentage of the total population (49.9%), followed by Canada (49.3%), South Korea (46.6%), Australia (44.4%) and Russia (41.9%). As a share of internet users in 2012, however, Brazil will come out on top—87.6% of web users in the country will use social networking sites—followed closely by Indonesia at 87.5%. In developing markets like these, fewer people overall are online, but among those who are on the web, social networking is often a key driver of internet usage.

The fastest growth in social networking this year, meanwhile, will come from India (where usage will increase by 51.7%), Indonesia (51.6%) and, lagging distantly, China (19.9%).

Much of this growth is due to the ever-climbing popularity of Facebook—though notably not in China, where the site is banned. eMarketer estimates the social networking giant will pass the billion-user mark by the end of 2013.

Facebook Users Worldwide, 2011-2014 (millions and % change)

This represents eMarketer’s first worldwide estimates of social network usage and Facebook usage. eMarketer bases its estimates of social network usage on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social network sites; historical trends; internet and mobile adoption trends; and country-specific demographic and socio-economic factors. For Facebook-specific estimates, eMarketer projects based on all of the above as well as Facebook company releases.

For full article click here

Facebook’s Incredible Growth Story In Charts

From over at ReadWriteWeb – a visual analysis of the growth information which was placed in the Facebook IPO.


Worldwide, you can see that 57% of the people who use Facebook within a given month also use Facebook on an average day, up from 47% in early 2009.

This varies, of course, by region, which gives an idea of how “sticky” Facebook is in different parts of the world. In the U.S. and Canada, it’s 70%. In Asia, where Facebook isn’t as established – but is growing fast – it’s only about 50%.

Facebook is increasingly a global story. Its user base is now almost equally concentrated in the four regions it breaks out. That’s a pretty big change from 2009, when it was primarily focused in the U.S. and Canada.


In 2011, about 30% of Facebook’s new users came from Asia, and about 40% in the “rest of world” category. Only about 10% of its new users came from the U.S. and Canada.

Facebook’s IPO filing also brings us new access to its finances. Here, we can see one reason why Facebook’s revenue growth (88% in 2011) is outpacing its user growth (39% in 2011) – because Facebook is bringing in more revenue per user than it did in the past.


How did that happen? Significant growth in both Facebook’s ad business (85% of its revenue) and its payments business (part of the 15% of “other” revenue).

Facebook’s future success, of course, relies on both its ability to attract new users and its ability to generate more revenue per user.

For the full article, click here.

The rise of in-store mobile commerce

From Pew Research via ReadWriteWeb, a study looks at in-store mobile usage.

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:

  • 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
  • 24% of cell owners used their phone to look up reviews of a product online while they were in a store
  • 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else

Taken together, just over half (52%) of all adult cell owners used their phone for at least one of these three reasons over the holiday shopping season and one third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.

Other interesting outtakes were:

One in five “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location

When asked what happened on the most recent occasion where they used their phone to look up the price online of a product they found in a store, these mobile price matchers point to a range of outcomes:

  • 37% decided to not purchase the product at all
  • 35% purchased the product at that store
  • 19% purchased the product online
  • 8% purchased the product at another store

Since one quarter of cell owners looked up the price of a product using their phone in the 30 days preceding our survey, that works out to 5% of all cell owners who purchased a product online this holiday season after looking up its price online from a physical store. An additional 9% of all cell owners searched for the price of a product they found in a physical store but ultimately purchased it at that store.

For the full report, click here.

For the ReadWriteWeb article, click here.

Entertainment apps rule Android store downloads, not games

Another interesting post from over at Memeburn looks at the app downloading habits of iOS and Android users according to mobile app search company Chomp.

iOS users have fun, Android users get down to business, according to mobile app search company, Chomp.

In its first ever annual app search analytics report, Chomp has revealed search data from the one-million-plus app searches per month which outline what the top apps are, what the trends are in apps and what the average price per app is.

Chomp begins with the category share trend. Gaming, it seems, is on a downturn in the Android market. For iOS though, gaming is on the rise. In December 2011, games accounted for 36% of all iTunes downloads. For Android, only 22% of downloads were gaming apps.


What we like

What are the defining apps in the Android market? Entertainment apps. This includes apps such as Gigbox, Flixster, Pandora and Qik.

Onto iTunes and apps focused on fitness and music have seen a rise in popularity. Utility apps though, are on the decrease. Apps such as Soundhound, Spotify, Magic Guitar and FitnessBuilder are all the rage.


What we pay

App pricing is predictably dearer on iTunes. Chomp notes that the average price of an app has increased by 50%. Again in December, an average app cost US$0.67 while on the Android store, the average price per app was a mere US$0.09.

Itunes app prices remain ahead of the curve due to its barrage of US$0.99 apps. This pushes the average price of paid Android apps to US$3.17 and thrusts the price of iTunes apps to US$2.41. Itunes paid apps account for 22% of all downloads, while Android remains “open-source” with only 5% of all downloads being paid-for.

For the full article, click here – the Wi-Fi social network

From over at Gearburn, an interesting concept coming out of Germany called

Founded late last year in Berlin, aims to help neighbours get in touch. The free service connects people through a unique URL that replaces your current Wi-Fi network name (SSID).

Wi-Fi network names have been used in a number of creative ways:

Instead of generating a chuckle, allows people to get in touch without revealing their email addresses.

The process is simple. Go to and generate a unique URL. Replace your SSID with the URL. That’s it.

Why is this useful? figures you can “share your Wi-Fi for a monthly payment” or meet your neighbours. The service is intended for the home user who wants to meet people, but it could also be useful for businesses who’d like to advertise their services.

For the full post, click here.

We don’t talk about brands online — so what are we talking about?

An interesting post from over at Memeburn. looks at how we talk about brands on social media.

Firstly, we generally still discover brands offline rather than online.

In a US survey by eMarketer, 30.1% of respondents said that they have heard about new brands, products and services from these offline sources, as opposed to the 6.5% who had first heard about them via their social media platforms.

This points to the fact that offline brand discovery is still a very trusted way to engage with new products and services. Generally speaking, humans still like hearing first-hand accounts of people who we know well in person and whom we can trust — this accounts for the large percentage of word of mouth referrals.

The offline media percentage shows that this form of marketing is far from dead. Brands are having to be far smarter with how and where they position their ads to ensure that they are cutting through the clutter of all the other offline advertisers. Arguably the best offline ads are the ones that encourage their audience to move to an online platform and further engage and interact with the brand, product or service.

Second, when we do engage with brands online, we often don’t directly talk about the brand itself, but rather the experience:

According to the same eMarketer survey; 57.8% of the US respondents said that they have never mentioned a brand in their Facebook status or in a tweet; while a far smaller section (25.3%) said that they have mentioned brands in only a positive light, as opposed to 0.5% saying that they have only ever mentioned a brand negatively.

When we look at some of the major brands online, the ones who do have a large social media following, do not necessarily mention the brand directly. It’s more about experiences associated with the brand.

For example, looking at the Coca Cola Facebook page; the top 25 posts had only a few mentions of the brand’s name. Most were referring to an experience around the brand.

Which leads to the real power in social media for brands – experiences.

This is where the real power lies and it is something that a few major brands are beginning to pick up on. The power of your brand online is in tackling people’s experiences. Products and services are a commodity — in theory anyone can do what you do — it is the experience that is the differentiator.

Finally, some recommendations:

There are a few things that brands need to keep top of mind when engaging with social:

  1. Keep the experience top of mind — your audience is not as engaged with your brand as you are — they are far more interested in the experience they will have with it.
  2. Find the social influencers within your specific industry and ensure that you are well positioned to “use” them to the benefit of your brand.
  3. Don’t try and sell.
  4. Engage in conversations that are already happening in your industry or sector. Don’t always think that you have to start a conversation. Some of the best brand interaction can come from a conversation you didn’t start.
  5. Don’t forget about LinkedIn. The groups on LinkedIn are excellent sources of information and can act as gateways to other social networks where your audience is conversing. This is arguably a real B2B action point but, depending on your market, you can still find your target audience here!

For the full post, click here

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