Study: 91% of Gen-Ys Use Their Phones in the Bathroom

From 11Mark via ReadWriteWeb, apparently 3/4 of Americans use their mobile phones in the toilet.

From the press release:

Three-fourths of Americans with mobile phones report they use their phones in the bathroom, according to a new study by 11mark, a new integrated marketing agency. Americans are texting, emailing, and yes – as you may have heard – talking on the phone in the bathroom. Approximately one quarter of Americans report they don‟t go into the bathroom without their phone. The new report, “IT in the Toilet,” uses the “bathroom benchmark” to examine just how connected we have become.

The survey of 1,000 Americans reveals that neither men nor women are going to the bathroom alone today – 74 percent of men and 76 percent of women report they have used their mobile phone in the bathroom. 63 percent report they have answered a phone call, and 41 percent have initiated a phone call. Many (67 percent) have read a text, and 38 percent have surfed the Internet. Men are a bit more attached, however, with 30 percent reporting, “I don‟t go to the bathroom without my mobile phone,” versus 20 percent of women. Men also work more from the bathroom – 20 percent say they have participated in work-related calls versus 13 percent of their female colleagues.

As expected, Gen Y respondents are the heaviest IT in the toilet users. Ninety-one percent use
their phone in the bathroom, but older generations are not far behind. Eighty percent of Gen X
report they use the phone in the bathroom, as well as 65 percent of Boomers, and 47 percent of
the Silent Generation (guess they are no longer silent.)

For the full press release, click here

For the ReadWriteWeb article, click here

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