Love of Control Has Made Tablets Indispensable

From Read Write Web a great post about the benefits of tablets for those who use them.

A  study from BBC.com and Starcom MediaVest finds that tablets do wonders for news consumption. Tablet owners report reading more stories from more sources on more topics than non-tablet users, they enjoy the experience more, and they go straight to the source more often, rather than relying on aggregators.

But the study also found that the benefits of tablets extend beyond news. Subjects reported a range of improvements tablets brought to their lives, and many of them were unexpected. The study broke down tablet owners based on how long they’ve had tablets and found that all of the positive effects increased over time. Tablets aren’t a fad; they’re fundamentally changing the way people use the Web.

Tablets Are More Than Just Portable

The majority of tablet owners agree that these new devices “offer more than just portability and convenience,” and that sentiment only increases over time. Roughly the same proportions use the tablet at home more than they anticipated. Only 48% of people who have owned a tablet for less than six months use it more than they expected to, but that proportion increases to 57% by the end of the first year.

It takes some time for people to get used to their tablet. Only 44% find that tablets are a seamless part of their lives in the first six months. But by the time they’ve owned a tablet for a year or more, nearly 70% feel that it’s an integral part of their routine.

Another interesting finding was that tablet owners report increased efficiency more than they do “fun,” which runs counter to the popular perception of tablets as unserious devices meant for play. While 62% reported that tablets let them do things more efficiently, 51% said their tablets let them have more fun. And 67% of the subjects said they were “excited to see what tablets become capable of,” so the future of tablet computing looks bright from consumers’ standpoint.

Tablets Whet News Consumers’ Appetites

As far as the content consumed on tablets, the study concentrated on news, a media category that has a ways to go to recover from the disruptions of the digital age. It found that 78% of tablet owners follow more news stories, in terms of both volume and variety, than they did before.

Respondents reported that tablets substantially improved many aspects of the news experience. 81% reported that “tablets make following the news more interesting and enjoyable,” and 78% felt that “tablets substantially improve the news experience overall.”

Tablets Bring Immersion and Control

One of the strongest signals of what tablet owners like about the experience is the customization and control it offers. 85% of tablet owners find it easier to customize and interact with tablet-specific content.

For full post click here

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