Generation App: 62% of Mobile Users 25-34 own Smartphones
December 23, 2011 Leave a comment
Some more mobile data out of the US from Nielsen – the appearance that people in my age bracket (25-34) all seem to have smartphones isn’t that far from the truth.
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones. In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.