Most Likely iPad Buyer Is a Male, Pet-Owning Gamer (Who May Be a Scientist)

Article by Ina Fried at All Things D about who is the typical iPad buyer. While the iPad is clearly a hit among lots of demographics, from non-reading toddlers to senior citizens, there are still certain sets of people that are more likely to go out and buy one of the Apple tablets. The folks at marketing firm BlueKai have compiled some of that data into a handy infographic.

Among the three characteristics most tied to iPad purchasing are being male, a pet-owner and into video games. Close behind are scientists, travelers (both international and domestic) and, bizarrely, organic food proponents. Perhaps the latter, though, is tied to having the kind of disposable income necessary to purchase a device that, while undeniably fun and useful, likely doesn’t replace any other device.

Of course, as previously mentioned, the tablet’s popularity extends even to female liberal arts majors who don’t care whether their food is processed. Indeed, a recent survey by Nielsen shows that the iPad is tops on the holiday wish lists for kids of all genders and food preferences.

Apple actually swept the top three spots on that list, with the iPod touch and the iPhone being the next most popular wishes among the 6-to-12-year-old set. As a point of reference, the iPad and iPod touch also topped last year’s survey, so it appears not all kids are getting their first pick of presents. It would seem some are being told they had better get an iJob first.

For full article click here.



Generation App: 62% of Mobile Users 25-34 own Smartphones

Some more mobile data out of the US from Nielsen – the appearance that people in my age bracket (25-34) all seem to have smartphones isn’t that far from the truth.

Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones. In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.



For the full article, click here

Three great social media campaigns from 2011

From over at Memeburn – three excellent social media campaigns from 2011.

KLM — The airline (yes it still exists)
At the beginning of 2010, KLM the official airline of Holland, embarked on an aggressive social media listening exercise.

Utilising Foursquare and Twitter, KLM staff would look for passengers who had just checked in and were waiting to board their flight. The KLM staff would then quickly scan through their social media profiles to look for something that the passenger was interested in. Armed with this information, KLM then bought (from duty free) small gifts to give to these passengers.


Stella Artois
This is not strictly a social media campaign, however the spread of the application it developed was social and the usage of the application was definitely social (so I’ll allow it).

Stella Artois a Belgian beer company created an augmented reality travel app. This incredibly handy app was quite simple to use. If you were travelling to a strange city or found yourself in a foreign country, all you needed to do was open the Le Bar Guide application on your iPhone or iPad, give it a little shake and it would point you in the direction of the closest establishment that served refreshing pints of Stella!

One of the great features of the app, was that it acted like Foursquare and let you rate the establishment where you decided to refuel on Stella. This information was then used by the brewery for market research and travelers who also used the app could ensure that the establishment that they were going to try was at least well liked by fellow visitors.


Renault Connect
Renault, the French car manufacturer, allowed visitors to the AutoRAI motor show in the Netherlands to share their offline experience with their online friends through Facebook. When a visitor to the Renault stand saw a car that particularly took their breath away, they simply had to swipe their visitor card across the Facebook Check-in stand. The visitors access card had been preloaded with their Facebook information.

When the card was swiped this information allowed Renault to immediately post information about the car they had “liked”. This information, posted on their wall, was then shared to all of their friends and allowed them to feel and experience the show online with their friends who were actually there.

Click here for the full article

How Twitter’s changed the world in your pocket

An interesting infographic from LiveScience via Memeburn looking at the impact of  Twitter.

A Brief History of Web Standards

From Vitamin T via ReadWriteWeb, an interesting and fun infographic on the development of the Internet standards and design including other interesting tidbits from 1962 – now.

For the original post at Vitamin T, click here.

The Tablet Revolution–A PEJ Infographic

From over at Pew Research, an interesting infographic looking at US tablet usage – perhaps indicating where New Zealand may be heading in the next few years.

Key out-takes are:

  • 11% of US adults own an tablet device – this compares to only 1.8% of New Zealanders 18yrs+ (Source: Nielsen CMI Q310 – Q311) with a further 3.4% looking to purchase one in the next 12 months.
  • 77% use it daily, with 53% using it for News.
  • Of those who read news at least weekly, 52% use it to read headlines, 42% use it to read in-depth articles, however video use and sharing is much lower at 16% each.
  • Currently only 14% are paying for their news on tablets, with 31% of those who don’t saying they would be willing to.
  • Apps are still lagging behind browsers as the tool of choice for consuming news (21% apps, 40% browser)


For the slideshow, click here.


Apple Plans to Revolutionize Your Living Room Next, Just as Steve Jobs Wanted

From over at Memeburn, the march towards IPTV continues with rumours that Apple have already created an IPTV prototype which will include integration with iCloud.

Apple is believed to already be building prototypes of such a television set, according to an analyst at Piper Jaffray. The TV is expected to hit the market sometimes next year, although probably a bit later than previous estimates.

The idea that an Apple-branded HDTV set is in the product pipeline has been the subject of rumors for a few years. Apple patents and sources at some of the company’s suppliers have fueled speculation since at least 2008. In August, one Wall Street Analyst predicted that three Apple HDTVs would be on the market as soon as March 2012.


For hints about what an Apple-branded TV set might include, look no further than Apple’s last few releases. That it will run some flavor of iOS is a given. Jobs himself said that it would integrate with iCloud, as the Apple TV set-top box already does.

If the positive, albeit very early response to Siri is any indication, voice-controlled computing appears to working for Apple. One can imagine Siri-style voice commands being included in an iOS-powered television set. “I want to watch X-Men: First Class,” you might say as you sit down on the couch with a bag of popcorn.

If the movie isn’t available via your pay TV service at the moment, your TV could fire up Netflix and start streaming. Knowing Apple, the television’s UI probably wouldn’t be shy about nudging consumers to buy content from the iTunes Store.

A hand-held remote control is still ideal for browsing through content selections and apps on a big screen, but searching can be more cumbersome. Even the most well-designed tools for searching Web content on a TV set (Boxee’s remote control comes to mind) could have less friction. For certain things, voice control could be the way to go.

For the full article, click here.

Why Apple’s virtual Newsstand is driving a surge in magazine, newspaper iPad app subscriptions

From over at Poynter

The new Apple Newstand is having a significant effect on the amount of app downloads for newspapers and magazines.

The week Newsstand launched, the NYTimes for iPad app saw 189,000 new user downloads, up seven times from only 27,000 the week before, spokeswoman Danielle Rhoades Ha told me.

That’s impressive, but it’s nothing compared to the NYTimes iPhone app, which saw 1.8 million new downloads that week, 85 times more than the 21,000 downloads the week before. Nearly one-fifth of the 9.1 million people who have ever downloaded the NYTimes iPhone app did so last week, with the launch of Newsstand.

Newstand also seems to be assisting those with paid content like National Geographic.

National Geographic jumped to the top of the Newsstand iPad app chart, and as of Wednesday is 18th most popular of all free apps. A spike in downloads is great, but for a magazine like National Geographic, the real test is whether those people then purchase a $4.99 issue or a $19.99 annual subscription. They have.

National Geographic’s rate of iPad subscriber growth increased by five times since the launch of Newsstand, President of Publishing Declan Moore told me.

For the full post, click here.

2011 Flashback @

10 strategic technologies you need to keep your eye on

From over at Memeburn – 10 technologies which will have a big effect on web development, and media in the years to come.

1. Media Tablets.

2. Mobile-Centric Applications and Interfaces.

3. Contextual and Social User Experience

4. Internet of Things

5. App Stores and Marketplaces.

6. Next-Generation Analytics

7. Big Data

8. In-Memory Computing

9. Extreme Low-Energy Servers

10. Cloud Computing.

The first 6 are likely to be key to media companies, particularly the changes in how mobile apps will be used, applying context aware uses to content and how it will be measured.

For the full article, click here.

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