2011 Holiday Consumer Intentions

With Christmas fast approaching, consumers are more than ever likely to head online for their present shopping. Some major findings include:

  • 43% of holiday shoppers plan to do the majority of their shopping by Cyber Monday
  • 82% of holiday shoppers say that online research will significantly or moderately impact which retailer they wil shopt at
  • 77% of holiday shoppers will turn to their tablet device for online shopping, 54% will turn to their smartphones

For more information check out this study conducted by Ipsos OTX, on behalf of Google: http://www.thinkwithgoogle.com/insights/library/studies/2011-holiday-consumer-intentions/


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