The More Screens The Better

Smart advertisers are already running integrated digital campaigns. Check out these case studies to learn how a multi-platform approach can increase brand awareness and brand engagement:

  • Cross screen research conducted in Nielsen Media Labs proved that for groups that saw a Volvo ad across all screens -TV, PC, smartphone and tablet – the brand recall jumps dramatically to 74%. (vs. 50% for TV only).
  • Reebok experienced over 131% lift in brand response conversions after extending its video creative across all digital screens – PCs, mobile phones and tablets – to promote RealFlex.
  • Delta successfully targeted business travelers across mobile devices and networks with interactive mobile video units. The campaign doubled awareness, consideration intent and association with business elite services.
  • The adidas’ “All-In” campaign video, featured above, generated over 2 million views by adapting their video creative for engagement across PCs, smartphones and tablets.

Source: http://www.thinkwithgoogle.com/insights/featured/more-screens-are-better/

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