The Consumer Decision Journey

With the onset of the digital age changing many aspects of how consumers can make decisions on products and services, the consumer decision journey also changed. Shifting away from its funnel metaphor (starting with many potential brand options until only one remains at the buy stage) the new consumer decision journey is more now complex and follows a more circular model. The challenge for today’s companies is to enter customers into an inner circle, referred to as the loyalty loop.

 

The below article delves into the new consumer decision journey in more detail:

http://socialfulcrum.com/2011/01/06/the-consumer-decision-journey-why-ambassador-programs-work/

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