Pre Game Rituals for Rexona

While Rexona had a sponsored section on stuff.co.nz for the duration of the RWC, there were also other digital elements to their campaign. With the diversity of Fairfax’s media offerings, there is room to extend this to advertisers to create unique advertising opportunities . The below article displays how agencies are always looking out for creative ways to maximise the potential of their campaigns:

http://creativezone.mediamind.com/Blog/?p=2823

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