Small Businesses Doubled Use of Twitter in 2010

From E-marketer

Nearly one in five SMBs use Twitter for local marketing efforts

Twitter usage has been growing quickly among small and medium-sized businesses, according to a report on small local firms.

The “Local Commerce Monitor-Wave 14” from BIA/Kelsey and ConStat found that Twitter usage by SMBs more than doubled between Q3 2009 and Q4 2010, to 19% of respondents. Over the same period, usage of traditional print yellow pages remained unchanged.

Print Yellow Pages vs. Twitter Use by US SMBs, Q3 2009 & Q4 2010 (% of respondents)

Twitter was still behind many other social media tactics, with nearly half (48%) of respondents using Facebook for marketing and a quarter using some other social network.

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