Google ThinkInsights: Resource for marketers

Google has just launched ThinkInsights, a website that’s devoted to being a resource for marketers.

There is a massive amount of data and insights contained in there, categorised by industry, demographics and marketing objective.

The idea, really, is to help marketers understand how online or digital channels outperform or complement other channels in the media mix.

There is a bias to search where relevant, of course – this IS a Google initiative after all – but on the whole I think Google should be commended for this excellent resource!

For small business marketers which often lack the finances or resources of a research team, this is probably somewhat of a gold mine. Heck, even businesses WITH research teams can potentiall benefit off the material available here.


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