Zaarly: Is This The Future of Mobile Money and Markets?

From over at ReadWriteWeb, a new start-up called Zaarly which could have quite an effect on auction and classified based sites, especially for smaller items and sports/show tickets.

So what is Zaarly? It’s a “proximity-based, real-time, buyer-powered market,” says Fishback. But a better explanation might invoke one of Demi Moore’s most famous movies, Indecent Proposal, and the notion that everything and everyone has a price. Zaarly’s job: facilitate that transaction.

A Market For Things That Have Never Had a Market

Zaarly aims to tap into the vast potential to buy and sell things that, until now, haven’t explicitly had a market. It’s a little bit eBay and a little bit Craigslist, but it’s mobile, real-time, and location-based. It’s also based on buying and selling experiences, in a way, more than simply goods and services – things we all value very differently.

Imagine, for example, that you’re at a basketball game, but you want to see if you can get better seats or you didn’t get reservations at some exclusive restaurant and you want to get in now. Zaarly lets you announce your willingness to shell out money – you name your price – for someone who can get the seats for you. Zaarly then facilitates the exchange.

For the full article, click here

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