Easter Holiday newspaper ads

As school holidays draw nearer, advertisers take advantage of the kids section in newspapers.

Disney ran a double-page spread in the Children’s section of the newspaper to promote their limited release of the classic, Bambi.

McKenzie’s also ran an ad in the kid’s section, using a recipe to attract the attention of parents and children alike. The communication acts as an activity idea during the school break, encouraging parents to teach kids how to bake ANZAC biscuits using the McKenzie’s product range.

Finally, Ibis Hotel ran a full-page advertisement on the back page of a newspaper inserted magazine.

The advertisement entices consumers looking to travel during the Easter and ANZAC break by presenting them with great value deals.  By running the ad close to the holiday period, the communication will appeal to consumers in the planning stage as they finalise their accommodation arrangements.

Source: http://www.thenewspaperworks.com.au/go/news/easter-holiday-newspaper-ads/fb188e5d-d220-c993-58e9190d22df976e


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