Food newspaper 2011 create big consumer appetites.

Our easy read newspaper aims to educate food advertisers about the power of newspapers to create big consumer appetites.  Food newspaper is full of interesting tidbits about how food brands can connect powerfully with consumers in newspapers.

Key findings:

  • Intent to purchase can increase by up to 50% when Newspapers are served up with TV.
  • Brand equity metrics can also increase by at least 50% with newspaper advertising.
  • Trust in food brands can increase by 20% when newspapers are added to TV.
  • Newspapers make TV advertising for food brands even more effective.  Appeal of a TVC  can increase by 40% when newspapers are seen in conjunction with it.
  • Newspaper publishers have invested almost $800 million in world-class print technology over the past 5 years, which means food looks absolutely irresistible.

Source: http://www.thenewspaperworks.com.au/go/news/food-newspaper-2011/e676d9c6-0aa5-f0ef-9009136a7477f564

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