Cincinnati Enquirer uses bacon to fight Foursquare for local audience with Porkappolis

From over at Poynter, a post about the new localised app Porkappolis from the Cincinnati Enquirer – using its local knowledge to find its place in the marketplace next to FourSquare.

The Cincinnati Enquirer plans to beat Foursquare at its own game.

The paper is rolling out a location-based services (LBS) app, Porkappolis, that will understand the city in a way national competitors like Foursquare, Gowalla or Yelp can’t, according to Cincinnati.com’s Brian Butts.

The app, named in honor of the city’s former “Pig City” fame as a hog packing center, will offer the usual LBS features: check-ins at local businesses and other landmarks, digital badges and leaderboards for loyal users, plus a secret ingredient: bacon.

“Bacon” is the local factor that helps differentiate the homegrown Cincinnati effort from its national competitors. In Porkappolis “Bacon” is literally a tab within the app that provides relevant geo-targeted information to the user. Information, the paper believes, that is most effectively gathered and served by a trusted local source like the Enquirer

It is an interesting concept using the local and hyperlocal knowledge that a local media company has to create a point of differientiation from the large scale worldwide apps like FourSquare. It could be a useful tool for both daily newspapers and the smaller community newspaper groups.

For the full article, click here.

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