Social Marketing Continues Meteoric Rise Among Local Businesses

Another release from the Merchant Circle online network of Business Owners.

New research from MerchantCircle reveals local merchants flocking to simple, free marketing methods such as social media sites, are slow to adopt mobile marketing and group buying.

A number of conclusions were reached from the survey.

1. Local businesses have little time or budget to devote to marketing.

2. Social media are now the top marketing strategy for local businesses.

3. Tried-and-true online methods trump new, unproven approaches.

4. Use of traditional offline marketing methods continues to decline.

5. Online marketing services companies are aggressively targeting local businesses.

Again this could have an effect for community newspaper groups, directories and other forms of media who generally target the local business market.

For the full release, click here.


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