Apps continue to overtake mobile web

From a January 2011 Zokem study shows that usage of Apps is now only second to Messaging in terms of monthly usage by minutes.

Barcelona, Spain – February 14, 2011 – GSMA today  announced new results from the January 2011 smartphone study by Zokem, shedding some light around the usage of mobile apps and web browsing. The study, which is based on Zokem’s smartphone panels, profiled more than 2 200 smartphone users in the UK and US in January 2011, concluding that messaging related services, including email, text, multimedia, and instant messaging, are still the top smartphone usage category with 671 monthly minutes of usage (active on-the-screen time).

Apps, combining together maps, gaming, entertainment, productivity, and social networking, are close with 667 total monthly usage minutes. Voice (531 minutes) and web browsing (422 minutes) are clearly behind apps and messaging in terms of monthly usage activity.

For the rest of the press release, click here.


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