Visa’s “Go” campaign stays fresh in newspapers.

This half-page newspaper ad ran in the early general news section of a Melbourne Sunday metropolitan newspaper

Visa’s simple yet versatile ‘Go’ branding has been able to successfully adapt itself for different advertising purposes, from illustrating privileges of the Platinum Card and sponsorship of cultural events (as shown with this advert and others) to demonstrating the product’s usefulness (as shown in the launch press campaign).

Source: http://www.thenewspaperworks.com.au/go/news/still-going-in-newspapers

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