Facebook sharing drives more value than Twitter?

Study from Eventbrite turns out some pretty interesting results.

They’ve tracked event pages and ticket sales on their site and found that Facebook “Likes” drove, on average, ticket sales of $1.34 per Like while Twitter mentions only came up with $0.84 in sales per tweet.

I also like the sharing bits which they examined, where they found that people were more likely to share post-purchase than before, as well as the fact that sharing an event post-purchase drove 20% more ticket sales compared to pre-purchase sharing.

Neat stuff.

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