Facebook sharing drives more value than Twitter?

Study from Eventbrite turns out some pretty interesting results.

They’ve tracked event pages and ticket sales on their site and found that Facebook “Likes” drove, on average, ticket sales of $1.34 per Like while Twitter mentions only came up with $0.84 in sales per tweet.

I also like the sharing bits which they examined, where they found that people were more likely to share post-purchase than before, as well as the fact that sharing an event post-purchase drove 20% more ticket sales compared to pre-purchase sharing.

Neat stuff.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: