Boston Globe’s augmented reality project an example of quick, cheap innovation

From the Boston Globe, via Poynter, an article on how the Boston Globe used an augmented reality project as a fun and innovative way to connect with readers.

Each year the Boston Globe produces a Winter Arts Guide, which has schedules and previews of upcoming arts and entertainment events.

The theme for this year’s section was “The Season Comes Alive.” So Dan Zedek, the Globe’s assistant managing editor for design, asked, “What if we made the page come alive?”

In short order, Zedek and a small, cross-departmental team worked with an outside illustrator to design a section front with five illustrations and connect them to animations using an augmented reality (AR) smart phone app.

“Three or four of us did it in a week,“ he said. “We didn’t want to overthink it.” It cost nothing to use the AR app, making this a cheap and quick experiment.

For full article on how it went from idea to execution, click here

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