First Impressions Matter! 26% of Apps Downloaded in 2010 Were Used Just Once

An interesting article from Localytic that found that 26% of app downloads were used only once.

The market for phone and tablet apps is very competitive, with about 400,000 iPhone/iPad apps and 200,000 Android apps. The good news is that customers seem very willing to give new apps a try—it took only two weeks for 8th grader Robert Nay’s Bubble Ball to unseat Angry Birds. The bad news is that 26% of the time customers never give the app a second try. So make that first impression count and look beyond download statistics to understand real customer engagement.

However the news isn’t all bad:

On the other hand, having 74% of new customers go on to use your app at least once more is pretty encouraging. More good news is that the number of US smartphone users grew from 42.7 million in November 2009 to 61.5 million in November 2010. But at the same time, the number of apps also increased dramatically.

Read the full article here

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