Beauty ads cut through more strongly in newspapers.
March 7, 2011 Leave a comment
A new research from the NMA shows that there is a strong relation in brand ad’s impact,recall and recognition in newspapers.
These are the key points highlighted from the research:
Newspapers give your ads the ‘wow’ factor. Women don’t expect to see cosmetics & toiletries ads in the main paper, and are surprised and delighted when they do
Newspapers deliver an attentive audience. Papers are vital and valued part of readers’ lives
A newspaper ad says that a brand is special. Papers have a stature and authority in the eyes of their readers – an ad here says “this brand is confident”
Click on http://www.nmauk.co.uk/nma/do/live/research?researchModel=17197 for PDF version of the research article.
Source: NMA UK