Beauty ads cut through more strongly in newspapers.

A new research from the NMA shows that there is a strong relation in brand ad’s impact,recall and recognition in newspapers.

These are the key points highlighted from the research:

  • Newspapers give your ads the ‘wow’ factor. Women don’t expect to see cosmetics & toiletries ads in the main paper, and are surprised and delighted when they do
  • Newspapers deliver an attentive audience. Papers are vital and valued part of readers’ lives
  • A newspaper ad says that a brand is special. Papers have a stature and authority in the eyes of their readers – an ad here says “this brand is confident”

Click on for PDF version of the research article.

Source: NMA UK


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