NMA UK E.On Case study

eon newspaper case study


  • Newspapers played a pivotal role as the lead medium in the successful 2009 launch campaign
  • Millward Brown Cross Media™ showed that newspapers delivered large brand shifts cost effectively in the 2010 multimedia campaign
  • Newspapers accounted for 21% of ad spend
    • among non-customers they delivered 31% of the campaign uplift
    • among customers they delivered 27% of campaign uplift
  • The newspaper and TV partnership are the most powerful multimedia synergy
  • Newspapers are more effective than radio in enhancing the performance of TV

The test campaign consisted of national newspapers running between Aug-Nov 2009 and May- Jul 2010.

Link here


One Response to NMA UK E.On Case study

  1. Pingback: NMA UK E.On Case study « Opportunity to Excel | Online Education | STUDY UK USA | PAKISTAN | COMPUTER EDUCATION | DENTAL EDUCATION |

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