Gartner’s 2010 Worldwide Mobile report

Table 1
Worldwide Mobile Device Sales to End Users in 2010 (Thousands of Units)

Company 2010Units 2010Market Share (%) 2009Units 2009 Market Share (%)
Nokia 461,318.2 28.9 440,881.6 36.4
Samsung 281,065.8 17.6 235,772.0 19.5
LG Electronics 114,154.6 7.1 121,972.1 10.1
Research In Motion 47,451.6 3.0 34,346.6 2.8
Apple 46,598.3 2.9 24,889.7 2.1
Sony Ericsson 41,819.2 2.6 54,956.6 4.5
Motorola 38,553.7 2.4 58,475.2 4.8
ZTE 28,768.7 1.8 16,026.1 1.3
HTC 24,688.4 1.5 10,811.9 0.9
Huawei 23,814.7 1.5 13,490.6 1.1
Others 488,569.3 30.6 199,617.2 16.5
Total 1,596,802.4 100.0 1,211,239.6 100.0

Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2010 (Thousands of Units)

Company 2010 Units 2010 Market Share (%) 2009 Units 2009 Market Share (%)
Symbian 111,576.7 37.6 80,878.3 46.9
Android 67,224.5 22.7 6,798.4 3.9
Research In Motion 47,451.6 16.0 34,346.6 19.9
iOS 46,598.3 15.7 24,889.7 14.4
Microsoft 12,378.2 4.2 15,031.0 8.7
Other Oss 11417.4 3.8 10432.1 6.1
Total 296,646.6 100.0 172,376.1 100.0

Some quick highlights:

  • Worldwide mobile phone sales to end users reached 32.7 percent growth in the fourth quarter of 2010 as mobile phone sales to end users totaled 452 million units
  • Shortages continued to affect popular components, such as camera modules, touchscreen controllers, and active-matrix organic light-emitting diode (AMOLED) screens, in the fourth quarter of 2010.
  • “This situation will not ease until at least the second half of 2011. Shortages will be a long-term consideration for mobile device vendors, because other fast-growing categories of connected consumer devices, such as media tablets, are competing for the same components,” said Ms. Milanesi.
  • RIM’s Q410 performance was strong in Southeast Asia (Indonesia) and Europe (the U.K. and the Netherlands), driven by aggressively priced prepaid offerings, as well BB Messenger uptake
  • Despite this, RIM was unable to keep up with global market growth, hence losing share for the year
  • Apple recorded 87.2 percent growth from 2009, due to expansion into new countries and the ending of exclusivity deals with Communication Service Providers around the world.
  • The end of exclusivity deals also encouraged CSP competition on tariffs and data plans, making the total cost of iPhone ownership more in line with other high-end smartphones.
  • Western Europe and North America accounted for 52.3% of global smartphone sales in Q4 10, with smartphones accounting for close to half of all handsets sold in these regions
  • For OS’s, Android grew 888.8 percent in 2010 and moved to the No. 2 position.
  • Android sales in the fourth quarter of 2010 continued to be driven by broad availability of many high-end products from HTC (Desire range, Incredible and EVO), Samsung (Galaxy S) and Motorola (Droid X, Droid 2).

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Some highlights:

·Worldwide mobile phone sales to end users reached 32.7 percent growth in the fourth quarter of 2010 as mobile phone sales to end users totaled 452 million units

·Shortages continued to affect popular components, such as camera modules, touchscreen controllers, and active-matrix organic light-emitting diode (AMOLED) screens, in the fourth quarter of 2010.

o“This situation will not ease until at least the second half of 2011. Shortages will be a long-term consideration for mobile device vendors, because other fast-growing categories of connected consumer devices, such as media tablets, are competing for the same components,” said Ms. Milanesi.

·RIM’s Q410 performance was strong in Southeast Asia (Indonesia) and Europe (the U.K. and the Netherlands), driven by aggressively priced prepaid offerings, as well BB Messenger uptake

oDespite this, RIM was unable to keep up with global market growth, hence losing share for the year

·Apple recorded 87.2 percent growth from 2009, due to expansion into new countries and the ending of exclusivity deals with Communication Service Providers around the world.

oThe end of exclusivity deals also encouraged CSP competition on tariffs and data plans, making the total cost of iPhone ownership more in line with other high-end smartphones.

·Western Europe and North America accounted for 52.3% of global smartphone sales in Q4 10, with smartphones accounting for close to half of all handsets sold in these regions

·For OS’s, Android grew 888.8 percent in 2010 and moved to the No. 2 position.

oAndroid sales in the fourth quarter of 2010 continued to be driven by broad availability of many high-end products from HTC (Desire range, Incredible and EVO), Samsung (Galaxy S) and Motorola (Droid X, Droid 2).

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One Response to Gartner’s 2010 Worldwide Mobile report

  1. Pingback: Time Inc introduces multi-platform subscription access for Sports Illustrated « Opportunity to Excel

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