Facebook Turns the ‘Like’ Into Its Newest Ad!

Say Something About a Brand? It Could End Up as an Ad in Your Friends’ Feeds

SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”

The unit will give brand-related action such as a “like” or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

For example, if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.

The product itself is broken into four possible buys for advertisers — page likes and check-ins, and actions Facebook is calling “application play” and “page posts.”

An application play works like this: If a user goes to the Coca-Cola page, and Coke has an app for users to upload photos, the sponsored story that shows up as an ad will read “John Smith used the Coke app to upload a photo.”

Click here to read more…..

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