Effective IPad Ads Are Clean, Simple and Provoke Emotion, Study Shows

From over at Advertising Age

NEW YORK (AdAge.com) — When it comes to ads on the iPad, a couple things are imperative: the ads can’t be frustrating and they need to evoke some emotion from the user.That’s according to a study conducted by Time Inc., Interpublic Groups of Cos.’ Universal McCann and biometrics and neuroscience marketing company EmSense. Mike Haggerty, senior VP and director-marketing accountability research at UM, and Betsy Frank, chief research and insights officer at Time Warner’s Time Inc., discussed the study’s findings at Ad Age’s Media Evolved conference in New York.

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