Measure the phone calls you get from AdWords

A release back in November from the Google AdWords blog, a new tool measuring the effectiveness of listing your phone number as part of your Google campaign.

What if you found out that your AdWords campaigns were bringing you more customers than you realized?

Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern furniture retailer Room & Board. Stafford saw some encouraging results as an early beta tester of AdWords call metrics, a new feature that automatically includes a unique phone number in your ads to measure the calls that you receive from AdWords.

“By cross-checking our call metrics reports with our sales records, we saw that half the people who called the toll free number in our ad purchased online but the other half purchased in a store. Before using call metrics, we determined our ROI just by looking at the online sales numbers. Now we have proof that online search ad campaigns drive in-store purchases.”

Today we’re announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.

Google have included a charming little video explaining how the new measurement works.

For the full press release, click here

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