“Writing for the iPad Is Like Producing TV After WWII”

From over at Folio Magazine, an interesting article on the development of iPad apps and how it is unexplored territory for everyone.

For a lot of publishers, creating an app for Apple’s iPad is like blazing a new trail—in more ways than one. Condé Nast’s The New Yorker launched its first iPad app in late September, and in an introductory note the editors said they were “at once delighted and a little bewildered” by the launch, adding “…we’d be liars if we said we knew precisely where the technology will lead.

These are the early days. Right now, editing for the iPad feels similar to making television shows just after the Second World War, when less than one percent of American households owned a television.”

The business model remains a struggle—publishers still aren’t able to sell subscriptions to their magazines via the iPad, and publishers have flocked to the iPad far more enthusiastically than advertisers at this point (although Financial Times recently announced that it has generated more than $1.5 million in advertising revenue since launching its iPad app in May).

Yet, early experiments have yielded invaluable lessons on how to approach iPad design. Here, some early adopters share their tips, best practices and lessons learned on creating a magazine for the iPad.

For the full article, click here.

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