Moms’ Growing Mobile Presence

From MoBlog at MediaPosts, an article on the growing presence of mothers using mobile.

Moms are increasingly active mobile consumers, according to new findings in the latest monthly metrics report from Millennial Media. The mobile ad network took a closer look at the demographic in connection with October being Breast Cancer Awareness month. Using data from InsightExpress’ Q2 Digital Consumer Portrait, the report noted 32% of moms owned a smartphone in 2010, up from 20% last year.

That proportion  still comes in somewhat lower than the roughly 40% of U.S. women overall who own smartphones, based on comScore data across popular high-end phone platforms like the iPhone, Android and BlackBerry. Nearly one-third of moms say they use the mobile Web once a week, also up from 20% in 2009.

Click here for the full article



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