Global mobile advertising revenues will be worth US$3.5b in 2010

From FierceMobileContent, part of FierceMarkets.

Global revenues from mobile advertising will be worth US$3.5 billion in 2010 according to the latest research (www.informatm.com/madvertising) from Informa Telecoms & Media. The mobile advertising market has seen strong growth over the past 12 months driven by the initiatives and investments of big players including Apple and Google and is expected to show strong growth over the next five years and generate revenues of around US$ 24 billion in 2015. Informa Telecoms & Media believes that during this period, the share of mobile advertising revenues for the operators will fall from around 26% in 2010 to estimated 20% in 2015.

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