News of the World paywall and impact on traffic

The News of the World website has recorded a 59 per cent decrease in unique users to its website in November -it’s first full month behind a paywall – compared to September 2010 – its last free-to-air month, according to comScore data supplied to the Beehive.

In November 2010, attracted just 643,000 unique users, decreasing from 960,000 in October, half of which was spent behind the paywall which went live on October 14th. In September 2010, the website recorded 1.562 million unique users.

Quite a large drop … article here from


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