10 things about digital marketing that…

…annoys Shiv Singh (Head of Digital at PepsiCo Beverages, North America).

  1. Confusing terminology used across all facets of digital.
  2. Metrics that are overly simplistic and overly inflated.
  3. Confusing Social Media expertise with Social Media Marketing expertise.
  4. Defining online audiences by demographics.
  5. Treating digital as an extension of television and just another channel.
  6. The “Tell Me What I Want to Hear” ecosystem.
  7. Extreme Shiny Object Obsession.
  8. Conference Inflation and Echo Chambers.
  9. We play the competitor card far too much.
  10. We get too comfortable with the structural status quo.

You can read each of Mr Singh’s 10 pet peeves in detail here.

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One Response to 10 things about digital marketing that…

  1. Pingback: Tweets that mention 10 things about digital marketing that… « Opportunity to Excel -- Topsy.com

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