Magazines are NOT dead!

Rick Short explores the future of magazines and the changes needed to the traditional model in order to survive.

So, let’s rattle the traditional model. The question for advertisers, clients, and media to each ask themselves is, “Is what I’m purveying valuable enough to my target audience to get them to pay for it?” And the very same question (altered slightly) should be asked of our target audience. “What content are you willing to purchase?” After all, shouldn’t the party that derives value do (some of) the paying???

 

Real Full Article Here

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