Magazines are NOT dead!

Rick Short explores the future of magazines and the changes needed to the traditional model in order to survive.

So, let’s rattle the traditional model. The question for advertisers, clients, and media to each ask themselves is, “Is what I’m purveying valuable enough to my target audience to get them to pay for it?” And the very same question (altered slightly) should be asked of our target audience. “What content are you willing to purchase?” After all, shouldn’t the party that derives value do (some of) the paying???


Real Full Article Here


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: