Connected Devices: Does the iPad Change Everything?

The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them.

Key insights:

Four percent of U.S. households now own tablet computers
The iPad trumps the iPhone for “print” and video viewing
A majority of iPad owners have already downloaded and paid for content

Download Summary of Results

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