The Rules of Engagement – 21 Rules for Social Media Engagement

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough.

Brian Solis gives his 21 rules businesses should follow to be successful users of today’s social media opportunities.

Read Full Article Here

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