Mobile devices and apps key to future business development, say UK publishers

From over at Journalism.co.uk

UK publishers see mobile devices and applications as crucial to future business development, according to new research from the Association of Online Publishers (AOP).

According to the AOP’s Content & Trends Census, which surveyed 36 members representing more than 1,500 brands and publications, publishers want to build on existing mobile launches and products, with more planning to launch apps in the next year with a freemium model, where some content and services are offered free of charge ahead of other premium services, than any other charging model.

According to the research, half of those surveyed are already delivering content, both free and paid-for, by mobile applications and one in six have iPad apps. Seventy-two per cent already have mobile websites and a further 25 per cent plan to launch mobile sites in the next year.

Read the full article here

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