The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer

The growing popularity of connected devices, from tablet computers like the Apple iPad to smartphones, portable games players, and eBook readers like the Kindle and Nook, is already changing how some consumers engage with media. It is also creating new opportunities and challenges for a broad range of companies.

Who owns connected devices?

iPad owners skew younger and more male.  Sixty-five percent of them are male and 63 percent of them are under the age of 35.
Kindle owners tend to be wealthier.  Forty-four percent of them make more than $80,000/year compared to 39 percent of iPad owners and 37 percent of iPhone owners.  They also tend to have more education: 27 percent of Kindle owners have Master’s degrees or doctorates.

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