Seattle Times Describes Difficulty in Getting Huskies iPhone App Approved

From over at Poynter Online, an interview between Mobile Media’s Damon Kiesow and Heidi de Laubenfels of the Seattle Times on the difficulties of getting applications past Apple.

Are you ready for some football? The Seattle Times thought it was, sending its new University of Washington Huskies football iPhone app to Apple for approval weeks before the team’s 2010 training camp was to open. Unfortunately, Apple staffers might just be Oregon fans, as the review team rejected the app twice before eventually approving it.

Those rejections, and the lack of details surrounding the reasons and remedies, highlight the difficulties media companies are facing when dealing with the “new” gatekeepers of the digital age.

Full interview here

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