Here’s Why Mobile Social Networks Will Be The Money-Makers

An interesting article from Business Insider looking at the monitization of Mobile Social Networks.

Some key out-takes:

1. Social nets get the press. Operators make the cash. Quite simply, businesses need customers. The billing relationship between the mobile operator and their consumers is a beautiful thing.

2. Majority of Mankind is Mobile First.

3. Check-ins Check-out and the Zynga-fication of Mobile. Mobile services have simply gotten more fun and more compelling as the user experiences have improved. On the Web (aside from the good old days of, say, AOL), consumers are not used to paying to access content. On mobile, the dynamics are reversed: People pay. They pay for apps, they pay for data, they pay for calls, they pay for features. Simultaneously, people are crazy for social. Even in markets where disposable incomes are very low, a mobile phone represents the individual’s identity, resulting in an unparalleled propensity to spend. When the de facto norms are that consumers expect to pay for services, an opportunity arises to build real businesses.

Click here to read the full article.


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