TVC confusion

Research out of the U.S states that a good proportion of consumers find TVC’s confusing.

This spans across the all ages with 18-34’s having results not to disimilar to 45-54’s!

People in ad agencies are sensitive to the possibility that consumers will be annoyed by their handiwork. They may pay less heed to the peril that ads will leave the audience perplexed. As we see in an AdweekMedia/Harris Poll, significant numbers of viewers find TV commercials confusing at least some of the time.

Click on image for full article from Ad Week

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