Engaging mum’s via blogs – emarketer article Aug 10

Engaging Mom Blog Readers with the Right Ads

Many moms spend hours every week reading blogs on parenting

Readers of mom blogs are committed. According to the “Back to School Survey” by rich media and video ad server Unicast, most spend between 3 and 10 hours a week reading mom blogs, and they squeeze the blogs into their busy schedules by checking for posts in the morning before their day officially begins, at night when their kids are asleep and during any other free moment they can grab.

The No. 1 reason moms of all ages begin to read mom blogs is not that they had their first child or wanted to connect with other moms—though those are important first causes—but that they were looking for ways to save money. Similarly, the top characteristic of their favorite mom blogs was being budget-oriented, which came ahead of being informative, humorous, relatable or even fast to read.

Moms’ budget-consciousness extends to their consciousness of advertisements, as well. All over the web, they were most likely to notice ads that included coupons or other ways to save money.

Full article.

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