30-40% of Conde Nast’s customers could pay to read on iPad
September 16, 2010 Leave a comment
MD for Conde Nast UK, Nicholas Coleridge, predicts how customers will consume Conde Nast’s content in 15 years time.
“I would expect 70% of our sales to come from print and 30%, or even 40%, to come from products such as the iPad,” he said.
“We don’t want to get into selling our content cheaper on the internet,” said Coleridge, speaking to MediaGuardian.co.uk after the event.