New Creative – Animated Newspaper Ads

From The Newspaper Works

“Midalia Steel has a reputation of thinking outside the square when it comes to newspaper advertising (as seen here with their classifieds ad). Now they’ve raised the bar with a printed press ad that uses animation to bring the audience closer to both the brand and product. 

And this is how they produced this highly relevant piece of advertising.

Transparency film was inserted into rural and metropolitan newspapers where the ad ran, acting as a pointer ad to the full page execution.”

The execution uses a full page and a transparent insert which the reader then places over the ad to create the animated illusion. See below:

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