Google Instant launched

Google announced this today at their search conference and it looks interesting. Certainly, the impact it’ll have on user search behaviour, SEO and SEM as a consequence, will be important for those operating in the search space to keep an eye on.

There’s a lot of coverage on this, but here’s a short interview with Marissa Mayer, Google’s VP of Search Product and User Experience, where she talks about her expectations and experiences of the new feature.

Pic is from TechCrunch.

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