FT release new circ measure now this is worth watching

FT challenge current web audience metrics and engagement with it’s print product.  Its movement out of the UK ABCe metrics, follows that of The Times.

What will it mean for web metrics or even media metrics when the global brands re-align.  Will it mean that everyone else will follow? We’ve seen a lot in NZ.  Initially Comscore was not accepted and now it is used widely by agencies.   All it means is that we;ve got to be aware of everything out there and jump on the good and dismiss the bad.  Easy!!!

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