Ipad Usage

Article on use of Ipad by users – In the UK, 24% of iPad owners say it’s their primary entertainment device

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Revisiting the reasons for A/B testing

Paras Chopra defends A/B testing from what he feels are some unjust criticisms.

He makes some good points and I ‘ve copied over his summary here:

To reiterate the lessons learned from the three arguments above:

  • Because you can never achieve the global minima, embrace the local minima. Testing trivial changes takes a few minutes, but the potential outcome is far greater than the cost of those minutes.
  • Constantly explore the best ways to increase your conversion rate by performing both trivial tests and radical redesign tests at regular intervals.
  • A/B testing is a tool and does not kill your imagination (in fact, you need your imagination most when designing variations).
  • Lastly, don’t feel guilty about performing A/B testing.

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David McCandless – Data Visualisation

David McCandless talks about data visualisation and how it can help with contextualising or interrogating large and disparate datasets.

Realtime search from Google

Nice move from Google. I think this will do better than Wave.

The one problem with this? It still has no visibility into Facebook… but that’s another kettle of fish.

Successful Farming’s in-magazine video ad

Not necessarily new, as Entertainment Weekly has done it before… But still worth a watch:

Google’s conquest

9 years ago, Larry Page and Sergey Brin were sitting in their makeshift garage, smiling at each other and being really satisfied that they had just finished mapping out their strategy for world domination over course of the next decade.

They were toasting champagne from their coffee mugs and congratulating each other on the masterpiece that was taped to the aluminium garage wall in front of them…

Well, not really. But it would’ve been cool if they did.

Illustration by Jess.

Time Shifted TV viewing shaking up movie marketing

NEW YORK (Hollywood Reporter) – Movie marketers — who devote as much as 70% of their budgets to TV advertising — might be fighting a losing battle as a record amount of viewers time-shifted their viewing, potentially skipping their ads.

A recent study for cable giant Comcast found that 62% of respondents reported using DVRs, online sites like Hulu, or VOD.

So how’s a marketer supposed to fill opening weekend seats?

While no one predicts the end of film ads on TV — strong visuals still attract attention on the small screen — time-shifting is one reason why film-marketing dollars have increasingly flown to the Internet in search of real “engagement” in a fragmented media world. Plus, it has led to innovative attempts to use DVRs as a device of marketing rather than disruption.

Greg Kahn, executive vp business development director at media agency Optimedia, estimates that the Web portion of film-ad budgets has doubled to about 10% during the past five years. “I expect the digital component of movies’ media budgets to increase further,” he said. Click her for full article

However as everv the comments are as amusing as ever but give a good insight into what some people are doing!

Wired’s “Web is Dead” chart is misleading

Wired’s original chart which showed “Proportion of Total” internet traffic. (Read that article here)

The same proportions, but mapped to actual internet traffic (sourced from Cisco data, which Wired also used in its article).

Same numbers. Different presentations. Nailed by BoingBoing.

UK ofcom 2010 report

Reading print media is a more “important activity” than social networking for consumers, findings by a new Ofcom report suggest.

Statistics released today in The Communications Market 2010:UK indicate that the experience of reading newspapers and magazines was rated with a higher mean average by respondents than other tasks such as social networking on a computer, listening to the radio and watching on-demand TV.

But it was still placed behind watching scheduled TV, using mobiles and other uses of the internet, including email.

The annual report, which measures consumer use of communications media based on the responses of more than 1000 adults, found that scheduled TV was the most popular daily activity, with 82 per cent of people watching on an average day. But reading print media was not far behind, carried out by 46 per cent of adults on a daily basis. In comparison social networking on a computer was reported to be carried out by one quarter of adults daily.

The study also suggests that news organisations are some of the most popular online brands by reach. While Google was top with 87 per cent, the BBC was also listed at 55 per cent and Associated Newspapers with 21 per cent.

Biggest “Branded” Facebook fan pages

Click the picture for a hi-res version. Via AdAge.

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