Facebook enters movie rentals market with Warner Bros

This has been all over the news today.

$3 to rent a movie or 30 Facebook credits. FB takes a 30% cut.

It’s a big step that marks their entry “e-commerce” market, selling real world goods.

It also follows from FB’s strategy for the past 12 months to “increase the market for virtual credits and goods”, obviously with an aim to sell both virtual and real world goods/services.

If people start giving their credit card details to Facebook as they did with Apple… then the Apple-Google duopoly will very quickly become the the Apple-Google-Facebook triumvirate.

Expect more to come as each of the 3 players above battle it out to create a global marketplace for transactions. Will it be a premium-brand Apple, “open web” Google or social Facebook?

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