Six Competencies of the Next Media Organisation – from Mike Smith

comScore WAN-IFRA Presentation

Top 5 Google Hacks for Market Research Professionals from Squidoo

Top 5 Google Hacks for Market Research Professionals

It is quite common for market research professionals to search for secondary data on Internet. However, getting an accurate and desirable search result is a challenge, even for Google. For this reason, Google has provided a few ready-made search commands for advanced users, which can filter results on the basis of input queries. The word ‘advanced’ user may sound geeky but believe me, there is no rocket science in this, -Even an average person too can easily use these commands and get benefited. So are you ready to learn a few tricks which make your search a lot easier and quicker? So here they are:

1.Dot (..) Operator: This operator will help you to find results containing numbers in a given range specified by you. Do remember that there should be no spaces in the query string.

Syntax : text number..number

Example: VAS market research reports $250..$1000

Click the above text and it will return results containing “VAS market research reports ranges between $250 to $1000″.

Uses: When you are searching for a specific market research report and you have a price range or budget in your mind.
2.Wild Card (*) Operator: This operator is also known as the fill in the blanks operator. Each * (asterisk) represents one or more words in a given phrase. Google acknowledges * as placeholder for a single word or group of words.

Syntax : text * text

Example: US Defense Expenditure Oct * 2003..Oct * 2012

Click the above text and it will return results containing “US Defense Expenditure ranges October any date 2003 to October any date 2012″.
Example: mark el*t Zuckerberg 

Result will return full name of Mark Zuckerberg.

Uses: When you only remember certain phrases by parts and are not able to recollect the exact words, or you want to include somebody’s name and you are missing out his/her middle/last/first name, then this command will be the right option for you.
3.Site Command: When you want to search something specific within a site, this command will return all the related pages containing your search term.

Syntax : Keyword/Search Term site:URL

Example: Mining Industry site:www.marketresearchreports.in 

Result will return pages from the site named marketresearchreports.in which contains mining industry keyword.

Uses: When you are searching for a report or looking for specific data within a site, this command will fetch you results, which can tell you whether the desired data is available within the site, or you have to look for some other website. Indeed a real time saver.
4.News Search: News sites deliver very important and timely information beforehand, related to industries and market. Market Research Professionals always follow their favorite news and PR sites for latest industry information. This command will help you to extract desirable news from the sites that you visit regularly.

Syntax : Keyword/Search Term Source: Site name

Example: Fuel Price Hike source:Times_of_India 

Result will return news about Fuel Price Hike from The Times of India Site.

Uses: Very useful when you are writing a report or a blog post on a current topic and you require some quantitative and qualitative data for reference.
5.File Type Command: File type command will let you search files of various kinds of formats. Using this command, you can easily search Acrobat PDF files, Word Files, and Power Point Files.

Syntax : Keyword/Search Term filetype: pdf/ppt/doc/txt/png

Example: 4G Market Reports filetype:pdf 

List of PDF reports on 4G Markets will be fetched via this command.

Uses: Very useful when you are looking for sample reports for reference.
Link to article here

Online Viewers starts leaving if video does not play in 2 minutes from Gigaom

As revenues decline for traditional forms of online advertising, video is emerging as a bright spot for many media companies. It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work.

A new study reports that faster internet connections have made viewers more impatient, and that people begin abandoning videos if they don’t load within two seconds. Every second of additional delay results in approximately 6 percent more viewers jumping ship. This chart shows how about 20 percent of viewers are gone after five seconds but that viewers are slightly more patient for long-length videos:

The research comes by way of Ramesh Sitaraman, a computer science professor at UMass Amherst, who studied data representing 23 million video views from 6.7 million unique visitors. The study offers new metrics for streaming views to complement existing studies that describe the “four second rule” — the amount of time people will wait for a webpage to download. It also shows that people will abandon a video faster based on their type of connection (note how people are more patient with mobile) :

The study, which you can read for yourself here (PDF), contains no startling surprises — most of us probably suspected that people give up on watching videos that don’t load. But it does provide
useful empirical evidence for companies who must decide how to invest architecture to support their video platforms.

Akamai, a content delivery network that helps sites speed up delivery, provided data and research space for the study but did not influence its findings, according to a spokesperson.

(Image by andrea michele piacquadio via Shutterstock)

Full Article Here

State of the Internet from SAI Business Insider

Click image for link to presentation

Roy Morgan Digital Universe via slideshare

Rocky Agrawal discusses transition to mobile devices from PC

30 Game Changing Innovations

UK Mobile infographic – from Deloitte global mobile consumer survey

Mobile Consumer Survey 2012

Deloitte Technology, Media & Telecommunications presents the Mobile Consumer Survey 2012

Role of Mobile in MROC – from slideshare

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